Make sure your customer can easily find a page on your website that accurately presents content about your product or service before they buy. This will help them feel more informed about the purchase they are thinking about. A well written and interesting content page about your product will entice your potential customer to make a purchase without any high pressure sales tactics.
Make different versions of your site for different countries. To do this, translate your website into several different languages so that it is understandable to a much broader range of people. This can expand your global audience significantly and quite possibly send sales soaring. Customers will be far more likely to purchase your products and services if you offer the information in their own languages.
Making your site stand out is a great Internet marketing advantage you can use. Web surfers have so many choices these days when it comes to websites, so you really need to put legitimate energy into developing a site that is unique and engaging. A simple way to do this, is by highlighting a special service that you offer. Although, in general it is advisable to avoid mixing your business and personal life, this can be one of the exceptions. This is because it can be seen as a lucrative hobby and high-pressure in regards to work is not prevalent. Consider doing this with your spouse to see if you can make it work.