Before adding anyone to an email list, ask permission. You will be viewed as a spammer if you send unsolicited emails. You can be blacklisted and ruin your reputation. These are problems that aren’t easy to fix. With email marketing, your goal is to get some attention. This could involve some trial and error on your part. Make sure to evaluate what is working, and what is not. If it’s not working, change it. Once you do find a successful technique, it is important to still seek out new strategies constantly.
Getting permission before sending emails to someone, is of utmost importance to doing good business. If not, people will think of you as a spammer; they will send your mail to the junk folder, delete it or leave your list. Your email provider may suspend your account if they receive numerous complaints from those who never wanted to receive your messages in the first place.
Send out emails that correspond to your target audience. After you have gotten a few readers subscribed, come up with ways to induce them to get their friends signed up. Always include a subscribe link in your email; hopefully people will pass it on to their friends who might have an interest in what you have to offer. Your customer base will grow easily and effectively.